Innovative Microenterprise Business Ideas in Nigeria

ICMS, Inc. Reports 

By Tom Okure, Ph.D.

Deciding if your business idea has a profit potential can be a difficult endeavor especially if you have never been self-employed before and don’t know how to research your idea.  There are several proven steps which you can use to guide your research of the viability of your business idea. In order to succeed, you not only need a viable business idea, you need to create a business niche for your business by thinking outside the box. 

In Africa there are many self-employed and small microbusinesses due to lack of employment. Street vendors are selling every type of merchandize and food items imaginable. In the streets of major cities like Lagos, Abuja, Ibadan, Calabar, Uyo etc. the competition to sell is so fierce that it is difficult to distinguish who is hawking fresh and safe to eat fruits or genuine products.  In order to survive and standout from the crowd of sellers, a seller has to be different from the rest.

In this BBC Pidgin English news video report , a microenterprise entrepreneur in the city of Benin, Nigeria shows off his innovative idea of marketing his fruit business. His name is Abraham Chukwu, a street fruit vendor.

He has created a niche business for himself, by dressing professionally as a blue collar worker hawking fruits in the street of Benin. His professional dressing attracts customers to his fruit business and keeps them coming back. 

If you are thinking of starting a business or have an existing business and think you or your firm can benefit from a thorough assessment of your business idea or your existing plan, don't hesitate to contact us at Okuret@gmail.com or icmsinc@aol.com with your questions and ask for a price quote for technical assistance. We also provide by appointment online video internet based advisory and counseling services to small and microenterprise business owners seeking answers to their business problems.

________________________ 

All rights reserved by Tom Okure, Ph.D CEO of Inter-Continental Mgt. Systems, Inc (or ICMS Inc). ICMS, Inc, is a multifaceted business and management consulting firm with its head office in Albany, New York.