Excitement, Motivation and Call for Action in a Chinese Detergent Advertisement Gone Wrong

ICMSINC REPORTS
By Tom Okure, Ph.D
Date: May 30, 2016


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Any advertisement seeking to generate an emotional audience response should always consider the impact on its audience and viewers. This recent Chinese detergent advertisement was perhaps intended to be humorous but had the unintended negative consequence of generating an uproar in social media and around the world and resurrecting a long time assertion about inherent and arrogant Chinese racist tendencies especially towards black people.


Was the motivation of the Chinese’s advertising firm behind this racist advertisement sheer ignorance or purposeful, blatant racism? And what about the Chinese regulatory agency that approved this advertisement, in view of the increasing role of China in the global world stage as a world economic power house of ideas promoting tolerance and equality of persons. Is this the image that China wants to promote globally? Should the Chinese’s regulatory agency consider implementing new rules and setting advertising boundaries of what is acceptable or not acceptable in advertisements, or is this a deliberate ploy and attack by foreign media to simply to mistreat China? You decide.

Insight into efforts to stabilize Nigeria’s economic crisis under the present Buhari’s administration

Trying to stabilize Nigeria’s economic crisis under the present Buhari’s administration. Understanding the problems of long lines at gas stations, dwindling foreign exchange, reduction in crude production capacity due to militancy in the Niger Delta, etc. in Nigeria. Embeded

Rescued Chibok Girl meets with Nigerian President Buhari

ICMS, Inc Reports
Rescued Chibok Girl Meets Nigerian President Buhari
Tom Okure, Ph.D
May 19, 2016

Amina Ali Nkeki

Amina Ali Nkeki, age 19 is the first to be rescued among the 219 missing Chibok girls that were abducted by the Nigerian terrorist group Boko Haram from a secondary school in the town of Chibok in April 2014.

She was found by an army supported vigilante group with a baby on Tuesday May 17, 2016 around the dense forest of Sambisa near the Cameroon border.

Rescued Chibok Girl meets
with Nigerian President Buhari

Amina was flown with her four month old baby, by the Nigerian Air Force to Maiduguri, the capital of Borno state on Wednesday and later flown to Abuja to meet with Nigerian President Buhari. The President expressed delight that she was back and could resume her education.

It will be recalled that immediately after the Chibok girls were abducted in 2014, about 57 of the girls successfully escaped, but 219 of them have remained missing for the last two years. Amina was found with a young man who indicated he was her husband and her baby’s father. He stated that he too was kidnapped by Boko Haram.

He allegedly met and married Amina while in the Sambisa forest stronghold of the militants. The Nigerian army has completely separated him from Amina and her baby and he remains in military custody undergoing intense interrogation.